Gold can be crafted into beautiful ornaments for personal wear or it can be bought as an investment. It is in very high demand, both as jewelry and as financial security during currency crises.
To serve this market, Al-Yousifi opened a gold shop in Kuwait City in 1991. The shop sells 21- and 22-carat gold jewelry, mainly in Arabic and Indian styles, and small bars of pure 24-carat gold in various sizes. This first shop was so successful that a second shop, specializing in diamond encrusted jewelry, was opened in 1994 in Salmiya and a third shop was opened in 2001 in Kuwait City. All the precious metal jewelry sold in Al-Yousifi shops has a reputation for exquisite design and fine craftsmanship.