In 2007, Easa Husain Al-Yousifi & Sons established a partnership under the name of I-Brands. This company is based in Dubai’s Free Trade Zone.

I-Brands specializes in distributing toys and entertainment products throughout the Middle Eastern market. It has networks by direct export and through appointed agents in Kuwait, Saudi Arabia, Syria, Lebanon, the UAE, and Egypt.

I-Brands is the exclusive agent in the Middle East for APPTOYZ, CHARACTER OPTIONS, GIOCHI PREZIOSI, GOLDEN BEAR, IMC TOYS, INNOVATION FIRST INT, IQ, JAKKS PACIFIC, MAC DUE (Motorama), MONDO MOTORS, NSI, RUBIES, SPIN MASTER, SKY ROCKET, THINKWAY TOYS, TOY PLUS, TOYS TOYS, YELLOW, WHAM O and WOW WEE. "I Brands" has signed multiple licensing deals with Disney & Warner Brothers to cover several properties in the entire Middle East region.