In 2007, Easa Husain Al-Yousifi & Sons established a partnership under the name of I-Brands, of which it owns a 70% share. This company is based in Dubai’s Free Trade Zone.

I-Brands specializes in distributing toys and entertainment products throughout the Middle Eastern market. It has networks by direct export and through appointed agents in Kuwait, Saudi Arabia, Syria, Lebanon, the UAE, and Egypt.

I-Brands is the exclusive agent in the Middle East for JAKKS Pacific, WowWee, Smart Christmas, Spin Master, Play Along, Giochi Preziosi, Character Options, Senario, What Kids Want, Zizzle, Rubie’s Costumes and Lisciani Giochi. I-Brands also partnered with Disney to obtain exclusive licensing agreement to Hannah Montana and High School Musical for the entire Middle East.