NEWS & EVENTS
Feb
22
2016
SHARP
Kuwait, February 22, 2016: Easa Husain Al Yousifi & Sons Company and SHARP Corporation, announced the launch of its newest model from its AQUOS Super Premium XU Series with 8K resolution, offering the highest resolution among its whole AQUOS TV line up , Powered by Android TV TM in Kuwait at an event hosted at the Radisson Blue Hotel, and was attended by a number of Customers and guests of Al-Yousifi Company in addition to the Directors and Management of Easa Husain Al-Yousifi and SHARP with presence of press and Midea figures.
 
The growing use of Smartphone and increasingly skyrocketing prestige of Android operating system encouraged SHARP to continue creating variety of technological innovations. In order to satisfy the need of loyal Customers in the Region, SHARP launches its latest flagship TV that has been integrated with Android technology, so that the favourite entertainments of People which previously could only be found on Smartphone can now be enjoyed through TV that bring larger screen for more comfortable watching experience with the whole Family.
Android TV from SHARP will be a new way for Families to enjoy Android Content. For image quality, SHARP certainly can’t be doubted. The latest TV is equipped in 4K technology with pixel resolution of 3,840 x 2,160 or four times the pixel resolution of Full High-Definition TV, the colour reproduction is richer especially in red and green color thanks to the rich colour feature, and 4K Master Engine Pro, a resolution converter only from SHARP to produce more vivid images so the Customers can enjoy the perfectly precise detail.
 
The Product is targeting tech-savvy, 30-40s Family in upper-middle class. However, we still need strong trigger to lead any purchasing action. Our Strategy is by creating Products with features that are favourable for this group, but with very logical price for them.
 
With its Smart Remote, a dream to ‘talk’ with Television will come true. Customers simply press the Microphone button on Smart Remote, and this Smart TV will follow the instructions given, such as searching information on GoogleTM, searching for Videos or Movies on YouTubeTM, finding favourite Applications on Google PlayTM, and so on. No need to worry about undetected language because Google Voice SearchTM on this TV has been supported by significant number of languages of the world with an amazing degree of accuracy. Besides being able to ‘understand’ sentences, Smart Remote is also able to detect various regional dialects worldwide. No other platform in Smart TV has this capability, language support, and level of accuracy.
 
Not only translate the voice commands, AQUOS 4K UHD powered by Android TV will make the watching experience with family more enjoyable thanks to the Recommendation feature. This feature will automatically appear on the home screen and display recommended video, music, games, and other entertainment that is personalized based on Customer’s viewing history so Customer can spend less time browsing and more time watching.
In addition, AQUOS 4K powered by Android TV will also satisfy Gamers because it can be enjoyed for a gamepad. A total of four controllers can be connected to the TV, so this allows Customers to play interactive games with Family members and Friends on a large TV screen, with graphics quality that far surpasses other Smart TV. No need to fear running out of Games because Customers can enjoy hundreds of Games and other Applications in Google Play with limitless expansion and picture quality that has been customized for Android TV.
SHARP launches 4K UHD powered by Android TV (UE630X series) for the Region in September 2015. 4K UHD powered by Android TV would be released in 3 Sizes variations: 50 inch, 58 inch, and 65 inch.
 
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Kuwait - HEAD OFFICE
Ardiya Industrial Estate
Mohammed Al Kasim Street
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P.O.Box :126 Safat – 13002
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