Ocean Star Establishment, a subsidiary of Easa Husain Al-Yousifi & Sons, has distributed a wide variety of toys, gifts and consumer products in Kuwait since its inception in 1995.
Ocean Star has its own offices, warehousing and distribution facilities and operates independently of other Al-Yousifi profit centers. However, Ocean Star enjoys a similar network of dealers as Al-Yousifi’s electronics business.
In 2009, Ocean Star was restructured to have the Musical Instruments and Arcade Divisions under its direct supervision. This restructuring process was triggered by Al-Yousifi’s strategy to increase synergy among divisions while reducing operating costs.