A spin-off from Consumer Electronics, the Professional Audio Division was established to meet the growing customer demand for top quality professional listening rooms and home theaters.

Staffed with highly experienced sales teams, the Division caters to the customer’s every need, and offers complete systems that elevate the senses and increase the enjoyment of any audio and video experience. The high quality range of products handled and represented by the Professional Audio Division include Denon, Definitive, Sunfire, Paradigm, Vantage Point, and Chord.

To maximize the benefits to customers, the Division also offers home theater consultation and implementation services. These include designing, decorating, lighting, and furnishing home theater rooms tailored to precisely fit individual requirements. A showroom in Sun City, Shuwaikh, was opened in 2008 to be dedicated to the Professional Audio Division and to serve as a one-stop destination for all home theater needs.